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People Dont Buy Products They Buy Brands

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Uploaded by on Sep 24, 2009

www.facebook.com/PRSmithMarketing or visit www.prsmith.org for more observations.Coca Colas European marketing Director, George Bradt, explains to me how people buy brands not products and hints as to why the New Coke was not as popular s the Old Coke. © PR Smith 1994 from the Marketing CDs series. Very valid today.

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