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Measuring Social Media isn't about the media

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Uploaded by on Jun 11, 2009

This stuff isn't rocket science. Real measurement of Social Media and R.O.I. analysis are simple. First, understand that measuring media is just the appetizer, not the whole meal. Second, understand that this is a multi-layered process with a lot of moving parts (easy but complex). Third, understand that R.O.I. is media-agnostic. For the rest, watch the video.

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People & Blogs

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  • Still looking for the video where you talk about how to measure ROI. So far, in two videos, you've eluded to this topic. Okay...you have my attention. I'd love to hear your five cents on how to measure ROI. Go ahead (smiles). I'm intrigued.

  • Ahhh, here we go.

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