Bing Exploring the Potential for Semantic Search

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Uploaded by on Sep 3, 2009

Mark Johnson of Bing explains how Bing is working towards better understanding searcher intent via semantics.
Bing believes ultimately searchers are not looking for little blue links from a search engine.

Instead, they are taking actions and performing objective tasks. Bing is attempting to make these objectives easier by adding features to the search experience and more sophisticated categorization of search results using Semantic search .

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News & Politics

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