Using the digital convergence equalizer to determine your revenue model

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Uploaded by on Jan 11, 2010

The Digital Convergence Equalizer provides a new framework for identifying and evaluating digital value propositions. It is based on 20 value propositions that may or may not be relevant for a particular company. How a company scores in terms of each of their unique relevant characteristics, will determine what revenue model may be most appropriate for the company to consider.
Featuring: Malcolm Alder, Tudor Aw and Sanjaya Krishna

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