TEDxDirigo - John Rooks - The Lost Art of Authenticating Real

Rooks is the founder of The SOAP Group, a consulting firm that activates sustainability and social justice through positive cultural dialogue. He blends cultural studies with business strategy, creating new paths for companies to engage in sustainability. Rooks is the author of More Than Promote -- A Monkeywrencher's Guide to Authentic Marketing. He is a frequent speaker and writer about the intersection of sustainability, language, and culture.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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• Maine
• TEDxDirigo
• business
• ad
• authenticity
• marketing
• sustainability