Fashion: Designer Profile, Lena Hoschek - Vienna

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Uploaded by on Aug 8, 2011

Austrian designer Lena Hoschek cites Betty Page, Sophia Loren and Audrey Hepburn as her inspirations for her 5-year-old Vienna-based label. This is evident in her retro, rockabilly influenced designs which reference bombshells of the 40s, 50s and 60s and flatter the modern woman's curves. Address: Gutenberggasse 17, 1070, Vienna, www.lenahoschek.com

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  • I have a friend who moved from NY to Austria, and she's been there for several years and loving it. I really love this designer and her fashions. They have a feminine and timeless quality

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