Google Analytics - Bounce Rate: The Simply Powerful Metric

The video doesn't tell us anything apart from bounce rate equates to the number of people directed and who leave. What they are doing is closing annoying popup windows!!!! They are going to a site DIRECT as links do sometimes steal information. This method is 20 years out of date, look at reasons WHY people will click close and why they ignore pop-ups and adverts. That will answer the question about why no one stays on the sites.

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what is this histtory he must be dreaming

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Les exemples donnés sont excellents. Le taux de rebond dépend :
- du mot-clé
- de la page atterrissage
- de l'annonce ou du lien pointant vers le site

he is wrong that bounce rate is a "one size fits all" metric.

bounce is calculated as such: "Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page." Source: Google Help.

thus, you could land on a 1 page rich media site, read for 30min, exit, which would produce a 100% bounce rate. yet the ave time on page is 30 min!

bounce is contextually sensitive like any other metric.

Its a single pageview on your site within a visit session. Where a visit session is defined as either closing the browser window (not tab) or your session cookie expires within 30 minutes of inactivity on the site.

If you have an E-commerce site you can confirm how bad bounce is by looking at your Visits to purchase report, if a majority of visitors buy within the first visit to your site. A high bounce rate indicates you are throwing money down the drain :(

Is there any consideration for visit statistics created as a result of spiders and robots indexing your site? Their visits are less than 10 seconds and visit your site everyday.