Google Analytics - Bounce Rate: The Simply Powerful Metric

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what is this histtory he must be dreaming

what this is this a history
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Les exemples donnés sont excellents. Le taux de rebond dépend :
- du mot-clé
- de la page atterrissage
- de l'annonce ou du lien pointant vers le site

he is wrong that bounce rate is a "one size fits all" metric.

bounce is calculated as such: "Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page." Source: Google Help.

thus, you could land on a 1 page rich media site, read for 30min, exit, which would produce a 100% bounce rate. yet the ave time on page is 30 min!

bounce is contextually sensitive like any other metric.

Is there any consideration for visit statistics created as a result of spiders and robots indexing your site? Their visits are less than 10 seconds and visit your site everyday.

ok, well that was simple. Bounce rate is a measure of how many people are coming to your site and leaving straight away. I wonder how they measure it?  Is it someone who stays for under 10 seconds?

Its a single pageview on your site within a visit session. Where a visit session is defined as either closing the browser window (not tab) or your session cookie expires within 30 minutes of inactivity on the site.

If you have an E-commerce site you can confirm how bad bounce is by looking at your Visits to purchase report, if a majority of visitors buy within the first visit to your site. A high bounce rate indicates you are throwing money down the drain :(

Very helpful, He makes it very easy to understand and funny!