YouTube home Comedy Week on YouTube
Upload

Google Analytics - Bounce Rate: The Simply Powerful Metric

Google Google ·1,556 videos
1,613,515
143,513
Like     Dislike 7

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like Google's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike Google's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add Google's video to your playlist.

Uploaded on Sep 12, 2007

If you could only choose one metric to look at, Bounce Rate might be your best choice. Learn why in this entertaining and informative segment from Avinash Kaushik.
http://www.google.com/analytics/conve...

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

The interactive transcript could not be loaded.

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Top Comments

  • Damir Bulic

    I appreciated this sentence: 'Your homepage is not the homepage of your website.' It's truth, and when I immediately checked the bounce rates of my top landing pages, there was a lot to be improved.

    · 9

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate Damir Bulic's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate Damir Bulic's comment.
  • David McBride

    he is wrong that bounce rate is a "one size fits all" metric.

    bounce is calculated as such: "Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page." Source: Google Help.

    thus, you could land on a 1 page rich media site, read for 30min, exit, which would produce a 100% bounce rate. yet the ave time on page is 30 min!

    bounce is contextually sensitive like any other metric.

    · 4

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate David McBride's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate David McBride's comment.

All Comments (58)

Sign in now to post a comment!
  • ashercurtis123456789

    this shit sucks

    ·

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate ashercurtis123456789's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate ashercurtis123456789's comment.
  • Vince Mada

    boooo you suck

    ·

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate Vince Mada's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate Vince Mada's comment.
  • SuperGrowPlants

    i let my site get stale and didnt touch it for over 1 year. my bounce rate was 60%. i started working on my site and added a lot of info. my bounce rate fell to 3% and sometimes 1% or 0%!!!! WTF HOW IS THIS POSSIBLE!!!!!!!!!

    ·

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate SuperGrowPlants's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate SuperGrowPlants's comment.
  • jayakrishnan j

    HI everyone...Is there a way in to which pages do user navigate from the landing page..

    ·

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate jayakrishnan j's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate jayakrishnan j's comment.
  • Juan Carlos Chourio Moreno

    Great information.. Google Analytics is the best sem metric..

    ·

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate Juan Carlos Chourio Moreno's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate Juan Carlos Chourio Moreno's comment.
  • dhanesh mane

    look at top 30 landing pages and analyse is the key point. thanks Avinash

    ·

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate dhanesh mane's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate dhanesh mane's comment.
  • gorthysandhya

    very informative. Thanks for sharing !

    ·

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate gorthysandhya's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate gorthysandhya's comment.
  • ajayparihar000

    Awesome peace of information.

    thanks a lot.

    ·

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate ajayparihar000's comment.

    Sign in to YouTube

    Sign in with your YouTube Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to rate ajayparihar000's comment.
  • Loading comment...
Loading...
Loading...
Working...
Sign in to add this to Watch Later