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DCM Ident 2014 (D&AD Contest Entry)

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Published on Mar 19, 2014

Exploring how the DCM logo might look and feel in different kinds of environments and the different types of emotions associated with them.

The final look was achieved by combining 3D renders in the foreground with matte painting elements at the back. Finally a piano melody was combined with ambient sound effects to complete the piece. Enjoy!

It took a total of 6 days (a third of which were spent rendering) to go from the initial ideas and storyboards to the final render. The contest has actually been running for several weeks but I only discovered it with 6 days left to the deadline.

Programs Used;

Cinema 4D
After Effects
Audition
Illustrator

Planning stage - http://imgur.com/SGM4h0d

Thanks for watching.

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