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The Future of Your Radio Brand - Mark Ramsey @hivio 2014

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Published on Jun 22, 2014

Mark Ramsey's (http://markramseymedia.com) opening session at hivio 2014, the audio future festival (http://hivio.com).

When you "pull back" you see how all audio platforms are related - and you realize that brands on those platforms have potential to be more than audio. Because, as Ramsey puts it, "people don't fall in love with distribution channels, they fall in love with content."

This presentation includes new data which illustrates that as choices proliferate, "hits" become ever more important. That's why it's so important to "go big or go home."

Watch for a special appearance by the cast of Star Wars to prove the point!

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  1. 1

    Shane Snow on how "Smartcuts" Can Transform Your Media Brand

  2. 2

    How to Make Your Message "Viral" - Growth Hacker Mark Middo at hivio 2014

  3. 3

    The Booming Business of Podcasting - PodcastOne's Rob Greenlee

  4. 4

    Hivio 2014 - Tracy Johnson on What Makes Radio Talent Great

  5. 5

    How Audio Platforms Can Monetize Content Marketing

  6. 6

    What Radio Can Learn from Pixar - Emma Coats at hivio 2014

  7. 7

    Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

  8. 8

    hivio 2014 - Craig Bruce on Making Great Audio Entertainment

  9. 9

    hivio 2014 Highlights

  10. 10

    What Radio Can Learn from a YouTube Star

  11. 11

    What do Advertisers Want from Radio? InnoVision's Ric Militi at hivio 2014

  12. 12

    This is how Pandora has Changed Audio Advertising - Pandora's Doug Sterne at hivio 2014

  13. The Future of Your Radio Brand - Mark Ramsey @hivio 2014

  14. 14

    A New Tool to Make Audio Advertising Interactive - XAPPmedia

  15. 15

    Gary Vaynerchuk on the Power of Audio - from hivio 2014

  16. 16

    hivio 2014 - LIVE stream of the Audio Future Festival

  17. 17

    Monetizing Your Audio Podcast - How Slate.com Does It

  18. 18

    Radio Positioning Mumbo Jumbo

  19. 19

    The Internet Radio Revolution Has Arrived

  20. 20

    Why Talk Radio is Mad as Hell

  21. 21

    How to Maximize Mobile Interaction with Radio

  22. 22

    LIVE Q&A with Mark Ramsey and Gordon Borrell on Radio and "The Future of Legacy Media"

  23. 23

    LIVE Q&A with Gordon Borrell and Mark Ramsey

  24. 24

    The Future of Radio in the Connected Car

  25. 25

    What Should AM Radio Do?

  26. 26

    The Trouble with Spoken Word Radio

  27. 27

    How to Respond to Shrinking Radio Usage

  28. 28

    Highlights of hivio 2013: The Audio Future Festival

  29. 29

    LA Podcast Festival and Radio's Entertainment Future

  30. 30

    hivio 2013 - What Radio Talent Can Learn from Improv

  31. 31

    SoCast SRM outlines Radio's Social Media Opportunity

  32. 32

    Patrick Reynolds - Triton Digital - Presentation from hivio 2013

  33. 33

    hivio 2013: Mike Hodges Shares Newspaper Lessons for Radio Broadcasters

  34. 34

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  35. 35

    The Best New Audio App of 2013? It's AGOGO

  36. 36

    Lessons for Radio from a World Class Brand: The San Diego Zoo

  37. 37

    Mindgruve CEO Chad Robley talks Digital Transformation for Radio and Media - Q&A from hivio 2013

  38. 38

    What's Ahead for Pandora? CTO Tom Conrad at hivio 2013

  39. 39

    Solving Radio's Attention Crisis - Mark Ramsey Presentation - hivio 2013

  40. 40

    Hivio 2013 Afternoon Sessions - the Radio Ideas Festival

  41. 41

    Hivio 2013 Morning Sessions - the Radio Ideas Festival

  42. 42

    Preview of #hivio 2013!

  43. 43

    How Can Radio be Extraordinary?

  44. 44

    Google Does Radio

  45. 45

    Pandora may be "the Greatest Media of All Time", but... Q&A with InnoVision CEO Ric Militi

  46. 46

    "We Buy Ideas, Not Media" - Q&A with "Anti-Agency" CEO Ric Militi

  47. 47

    The Business of Belief - Interview with Tom Asacker

  48. 48

    Radio's Most Important Trends in Five Minutes

  49. 49

    Thanks for Signing up for hivio 2013!

  50. 50

    hivio - the Radio Ideas Festival - Sign up Now at http://hivio.com

  51. 51

    From Radio to "Mediapreneur" - a conversation with David Siteman Garland

  52. 52

    Use Social Media to Create Impact for your Radio Brand

  53. 53

    Good to Great to Gone - What Radio Can Learn from Circuit City's Failure

  54. 54

    What Happens when you Focus on "Fans," not just "Listeners"?

  55. 55

    How to Make Local Digital Sales Vastly More Effective

  56. 56

    Consumers Don't Care About Your Message

  57. 57

    Lead Your Listeners Where They Want to Go

  58. 58

    What is the Purpose of a Local Public Radio Station when NPR Runs its Content Online?

  59. 59

    The Key to Providing Real Listener Value

  60. 60

    What is the "Value" of your Radio Brand?

  61. 61

    Brands = Media

  62. 62

    A Prescription for Radio to Create "Betterness"

  63. 63

    Radio Must Get Into the Life Improvement Business

  64. 64

    Hey Radio, What Business Are You In?

  65. 65

    Radio's Future requires Innovation

  66. 66

    How to Make Your Content "Pop"

  67. 67

    The Future of "Branded" Radio Personalities

  68. 68

    Socializing your Radio Website

  69. 69

    Radio, Comic-Con, and the Future of Entertainment

  70. 70

    Apple's New "Podcasts" App

  71. 71

    WMMR's Bill Weston on Why Personalities Matter

  72. 72

    Razorfish's Clark Kokich on how Radio must "Do or Die"

  73. 73

    DAR.FM puts Your Audience in Control of Your Content

  74. 74

    Radio Hires the Internet Star

  75. 75

    How Should Radio React to Limbaugh-style Controversy?

  76. 76

    Pandora: Internet Radio Growth coming from AM/FM Radio

  77. 77

    Fred Jacobs on the Emotional Attractions to Radio

  78. 78

    Sellers and Programmers are Finally on the Same Side

  79. 79

    Radio is a Business of Ideas

  80. 80

    What "Local" Really Means (It's Not What you Think)

  81. 81

    The Power of Radio's Relationships

  82. 82

    CBS Radio's Dan Mason on Radio's Brands and its Digital Future

  83. 83

    How One AM Station Bills 20-Times the Average AM's Digital Revenue

  84. 84

    Radio's Kodak Moment

  85. 85

    Why You Should Register Your Listeners

  86. 86

    In Praise of Imperfection

  87. 87

    Which is Better? PPM or Diary?

  88. 88

    Three Recipes for Radio's Future

  89. 89

    Want to Simulcast your On-Air and Online Radio Spots? Don't!

  90. 90

    What a Radio Brand Is

  91. 91

    Gordon Borrell on Radio's "Miserable" Digital Sales Progress

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