GOOGLE TANJORE - the web is what you make of it

GOOGLE TANJORE
The web is what you make of it



Based on the true story of a type of art that was losing its value both commercially and otherwise, BBH Mumbai came up with a concept for Google India that stood apart from their usual communication to the audience.

The inspiring story of a Tanjore painting artist called G.Rajendran who successfully used Google Adwords to build his business and regain artistic recognition was chosen to bring Google's various uses to the viewers' attention.

Russell Barrett and his team from BBH Mumbai thought E Suresh, Director at Studio Eeksaurus Production Pvt Ltd, with his design background, would be the right person to bring this idea to life.

E Suresh, with his in-house stop motion team executed the production design, that was shot with multiple camera setups at Raj Kamal Studios, Mumbai in span of three days after two months of extensive research and pre-production.

It is also the first commercial that renowned musician Shrikant Shriram (of Badmarsh& Shri and now, Shrilektric) has composed a track for.

Suresh's idea to use the South Indian temple instruments Nadaswaram and Thevil in the track was taken on by the great composer and used to create the unique sound we hear in the ad.

CAST & CREW

Director: E Suresh
Producer: Nilima Eriyat
Executive Producer: Azad
Client: Google
Agency: BBH India
Managing Partners: Paul Ward, Partha Sinha, Raj Kamble, Subhash Kamath
Creative Director: Russell Barrett
Creative team: Nikhil Panjwani, R Venkaraman, Kunal Sawant, Malhaar Rao
Planning: Sanjay Sharma
Account Management: Arvind Krishnan, Rajeev Roy
Agency Producer: Sushma Joseph
Visual Design Concept: E Suresh
Pre Production Lead: Arun Rane
Cast: G.Rajendran, Venky, Hitesh, Chandresh
Director of Photography: Tushar Rai & Stopmotion team
Production Design & Stopmotion Mukund/Sandy/Bhaskar/Krishna (Studio Eeksaurus)
1st Assistant Director: Mansi Mhatre
Inhouse 1st Assistant Director: Paul Kokkat
Art Consultant: Murali ( XHeight Design)
Set Construction: Eldridge
Music Director: Shri (Badmarsh&Shri)
Line Producer: Smartwave (Gautam Vaze & Waseem)
Production Manager: Waseem (Smart wave)
Costume Stylist: Santosh
Offline Editor: Basu (Famous Studios) & Paul Kokkat
Compositors: Amit Jadhav/Samrat Acharya/Nikhil Joshi
Colorist: Nikhil Joshi
Roto Artist: Abhijit/Bhaskar/Krishna/Ranjit
Sound Engineer : Chester & Cyrus Sasoori (Famous Studios)
Post Production House: Famous Studios/Pixion/Octavious/Sound Byte
Shooting Location: Rajkamal Studios (Mumbai)
Post Production Co-ordinator: Jivan N Gaikwad
Technical Support: Praveen A Parameswaran

Category:

Film & Animation

Tags:

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[009bigfish]

Guys.. this is awesome work, world class, award winning stuff. Would love to do some work with you guys whenever there is chance. :)

[paul11luaq]

watch?v=hb5T0jGf-JE&feature=yo­utu.be

MAKING CLIP on youtube....