MINI: Fan the Flame

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Uploaded by on Jan 18, 2012

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.

Agency: TBWA\Agency.com

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  • what song is that? it is epic

  • @mairug You can burn as many time as you want..The more fans, the hotter the flame will get..

  • Huh? So what's the catch? Why can't the first person to try it be successful?

  • Music?

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