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Ford Kinetic Design stars in new Ford TV advert

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Uploaded by on May 28, 2009

Ford's award winning 'kinetic design' styling is the star of the company's new pan-European brand TV commercial. Shot in a London studio, the commercial marks an evolution in Ford's advertising strategy, adding multi-model brand commercials to complement its traditional model-specific campaigns.

Five of Ford's key new models - the Fiesta, Focus, Mondeo, Kuga and S-MAX star in the new advert, which sets out to visualise the key philosophy of the company's award-winning kinetic design form language used across the range: that the latest Ford cars look like they're moving even when standing still.

The story portrays an urban car chase with a twist. Although the storyline appears to show the cars in motion, the vehicles never left the confines of the film studio as the vast majority of the action was filmed with static vehicles mounted on bespoke electro-hydraulic turntables.

Shooting took place over a week at Pinewoods famous 007 Stage, the largest of its kind in Europe and the same studio used for the stunning collapsing Venetian building scene in the Casino Royale James Bond film.....

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  • anyone know the music?

  • YEEEEEEEEEEEESSSSSSS!!!!!!! xx

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All Comments (40)

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  • I have mp3, anyone want?

  • @johnmasterson86 except these cars were also sold in other countries, eg china...

  • with an advert made for a uk and ireland market i love how ford couldnt even get the fact that we drive on the other side of the road...fail. cool music tho

  • I cant beleive they still use this as part of their marketing. Are they stupid? 1, its ONLY designed like this to be safer for pedestrians, and 2, making cars look they're thy're moving when they're parked up is STUPID, as thats EXACTLY what drivers need - having to look twise as hard to make sure theres not a hazzard. FORD, use your brains, change the rules like you have in the past and put the escort and sierra COSWORTHS back into production, the old RS turbos - EVERYTHING tht made you.

  • ...3 Sales reps are all racing eachother because they will be late to return their cars back to a Hertz branch.

  • FAKE

  • sounds like a bunch of overpaid euro trash composers to me. typical agency killed music on a crappy car ad again

  • Every time I hear this music I want to puke

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