Short demo of a commercial PageMorph web page application that was recently released by Eye Wonder Labs. It allows an ad to be featured by "peeling back" the contents of a web page and revealing the underlying ad.
there really isn't anything special about this, all they are doing is faking the content with an auto-expanding flash overlay, if you notice when the user clicks to initiate the experience, all the content changes from what was the daily news, to what they used when building the creative.
While this certainly is a really really cool creative concept, and always kudos to doing something that is new, this still is an #advertisingFail
there really isn't anything special about this, all they are doing is faking the content with an auto-expanding flash overlay, if you notice when the user clicks to initiate the experience, all the content changes from what was the daily news, to what they used when building the creative.
While this certainly is a really really cool creative concept, and always kudos to doing something that is new, this still is an #advertisingFail
RichMedia by "Eyewonder"
Live Demo ?
Creative Agency ?
jonniejames 2 years ago