Smirnoff Stampede

Agency: JWT New York
Agency Country: USA
Agency Producer: Angela Buck
Creative: Bee Reynolds; Keshni Sharma; Tony Stern
Director: Fredrik Bond
Production: MJZ
Producer: Alicia Richards
Director of Photography: Joost van Gelder
Post Production: MPC (The Moving Picture Company)
Editor: Tim Thornton-Allan (Union Editorial/Marshall Street Editors)
Brand: Smirnoff
Post Production Producer: Andrew Bell VFX Supervisor

Category:

Entertainment

Tags:

• Smirnoff
• Stampede
• JWT
• MPC
• Commerical

[bassman1693]

i love this commercial!

[Nillenisse]

How can people get this as racist when the girl is mongolian? :D

Awesome commercial :D

[tobymcwair]

wtf people!? It is well known the concept white=light, purity vs black=darkness, corruption, and it has nothing to do with racism. Besides "black" people is not actually black colored so...

[Ferdawoon]

@whowantsabighug Well, yeh.. The Vodka is a clear liquid after all. However, the enviroment is filled with white snow, the horses in the flock are all white, the girl is not a black woman (even though she do have black hair).

I mean, it could have been a field of green grass, with brown horses carrying the vodka but nope, a lot of white.

Sure I am intentionally reading things into this clip but recently where I live there have been uproars about really silly things,like the name of an ice cream.

[whowantsabighug]

@Ferdawoon Yeah, because the colour of Vodka is obviously the closest thing to black ever and nowhere near white.

[Nillenisse]

@Ferdawoon well, it all comes down to how you interperate it right? so yeah, if you choose to take it as racism, then it's your choice, at least i don't take it as racism...

[Ferdawoon]

@Nillenisse She is in an all white area, with all white horses around her in the herd. Suddenly a black entity is present and she scare it off, while the text "Purity must be protected" is displayed.. How can you NOT get it as racist..

[gosumaz]

who is that girl?

[awolkov]

Stolen from here:

sostav.ua/multimedia/virtual/i­mages/big/2009/3917.jpg

[Musketor]

RACIST!