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Seth Godin - Marketing Advice for Homebuilders from PCBC

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Uploaded by on Jun 21, 2009

This was a quick interview with Seth Godin at the 2009 PCBC conference for homebuilders. He gives some poignant marketing advice for 2009. He presented the keynote and focused on changing the way builders conduct business and market. We should spend time creating more Purple Cows and less brown cows. He also advised that new home communities that have tribes will always outsell those with no tribes. Great advice. Interview by Mike Lyon http://www.doyouconvert.com

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