Uploaded by boynamedfuture on Jun 23, 2008
When I suggested to Casual (and his mgmt) to shoot this clip in Atlanta, he and the entire Hieroglyphics team took flight.
We shot mostly in Buckhead, hence the magazine section inside the gone-but-not-forgotten Tower Records Shop.
Additionally, I chose Hermance Stadium (http://www.oglethorpe.edu/) for their grey stone steps where Casual would perform.
Casual and crew got to ride around in style...thanks to our partnership with local luxury car dealer Mark Hennessy (http://www.hennessyjaguar.com). We introduced the first revamped model of the Range Rover Defender.
Directing Casual was a lot like working with Extra Prolific. He came to work, and took very few short breaks to play. I motivated my crew to assist me in stealing a shot from a 50ft high billboard - Casual scaled great heights without question.
He is a true auteur of hip hop. The left coast should be proud.
Hiero for life!
*Trivia: The kids were staged inside a building known as the "Castle" in midtown Atlanta, right across from the Woodruff Arts Center (http://www.bloglanta.com/archives/173). The army of minions were supposed to represent younger versions of the Hiero team.
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Uploader Comments (boynamedfuture)
All Comments (5)
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Pure niceness! I love this song/vid.
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Certified dopified hiphop!!!
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when i saw this video for the first time on yo mtv raps late at night at 10:00pm i was i got to have this song and i went to wax and facts here in atl and bought it on the spot the beat is soo sick i thought that he would be sooo much bigger like pep love its also interesting that this was shot in atl i have to give it up tou you says uzipolo king of decatur
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i remember the hieroglyphics came to muchmusic and performed a bunch a tracks, including this one. haha! memories. Who remembers the radio station battle between hiero and saafir?? if you do, you know hip hop
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I love your work! The encased violin, the kids, the choice of focus... AMAZING! Very nice
ClearDirectress 3 years ago
Thank you dear filmmaker! We are very happy to have given you such satisfaction...stay tuned, and spread the word! This is your official THROWBACK channel. Nice.
boynamedfuture 3 years ago