My Starbucks Idea - Social Media & Open Innovation at Starbucks
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Uploaded by LeaderLabdotcom on Sep 29, 2010
Matthew Guiste, Director of Global Social Media at Starbucks talk about Open Innovation & Social Media. Matthew talks about MyStarbucksIdea.com generating arround 100.000 ideas for new products and business improvements. Furthermore Matthew talks about how to engage with 15 mill. fans on Facebook, Twitter and Foursquare.
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why am I watching this .. wait ... for 2ka3 exam -__-
Ninjaz1100 4 weeks ago
ok
Ninjaz1100 4 weeks ago