Camila en VIVO New York. Exclusive Latin Billboard en Concierto | Hispanic Marketing with Lili Gil

CAMILA LIVE ONLINE! Redefining Branded Entertainment at the Latin Billboard en Concierto

By Liliana Gil, Host of Moments2CultuRise and Cultural Intelligence™ Expert, XL

April 5th, 2011

New York, NY— After a packed house at the Best Buy Theatre in New York on Sunday April 3rd, the Latin Billboard en Concierto with pop/rock Mexican sensation CAMILA made history! Beyond a great show, the event demonstrated the power of true branded entertainment in action.

Sponsored by State Farm, Western Union, AT&T, Time Warner Cable and Miller Lite, among other participating organizations, the event engaged over 2,000 avid fans and passionate Latinos who lined up for hours to see CAMILA at this private event. The power of brands, media, celebrity and entertainment came together to orchestrate an unforgettable experience. A strong partnership between Billboard and other organizations showcased leadership and vision to go above and beyond a concert event. Cardenas Marketing Network's (CMN) flawless event planning and logistics allowed for brands to integrate seamlessly. Telemundo's support as media partner as well as radio station Amor 93.1FM helped driving mass awareness and localized participation. Also, XL's branded entertainment crew, under the direction of producer Cesar Camacho, captured exclusive E! Entertainment like content with backstage footage, fan testimonials and unique moments delivering added value and branded integrations. All a recipe for true 360 branded entertainment.

Some interesting branded experiences included a lobby filled with engaging interactive stations for attendees like: Time Warner Cable's Zumba dance game and State Farm's digital roulette game and digital step and repeat.

But the one historic event was CAMILA's LIVE and worldwide broadcast of the concert online. As part of their strategic relationship with Corona in Mexico, the concert was streamed to millions of viewers on the internet. CAMILA, known for breaking records and making history, surprised us yet one more time. Their vision and openness to partner in non-traditional ways sets a great example for future models of collaboration between brands, retail, digital, social media and traditional media to serve ONE purpose: reach and impact more people, fans and consumers...ultimately moving more cases and products! Camila will be touring the U.S. starting at the end of 2011 which will provide a broad platform for brands to integrate.

Congratulations Latin Billboard, Telemundo, CMN, sponsors, and of course, CAMILA for a very successful concert, but most important for serving as an inspiration for us to redefine what it means to do branded entertainment.

--Interested to learn more about branded entertainment and opportunities like this with Camila and more? Email Lili at liliana@xlalliance.com. For more video reports on the latest in Hispanic business, economics and pop culture visit the Moments to CultuRise on YouTubel and follow Lili Gil on Twitter @liligil. Also subscribe to www.HispanicAd.com for the latest market news.

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• camila
• mario hurtado
• samo
• mexico
• corona
• concierto
• en vivo
• dejate amar
• mientes
• latin billboard
• latinos
• fiesta latina
• backstage
• liliana gil
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• rock latino
• latin pop
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• televisa
• music show

[ArChEiNsTeiN]

Esto no es en nueva York!!!! Este concierto fue el 26 de marzo en Sala RAZZMATAZZ aqui en BARCELONA! estuve en este concierto!

[liligil]

@ArChEiNsTeiN Hola! tal vez fue el mismo concierto que tuvimos en Nueva York porque te aseguro que alli estuvimos con nuestras camaras... muy pronto estare subiendo la entrevista en exclusiva con los chicos de CAMILA... abrazos!

[Lindariveraa]

¡SON ÚNICOS!