Message Map: How To Pitch Anything In 15 Seconds

Forbes Contributor Carmine Gallo tells you how to pitch anything in 15 seconds using a Message Map

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  People & Blogs

[valugi]

fail. I stopped the video after 15 sec.

[pazmanpro]

What I've consistently learnt from sales training is that you focus your points on the benefit to the customer and not talk about the product itself. What does fresh, environmentally friendly and ethical campaigns have to do with the customer? Wouldn't be better to say - hypo-allergenic, easy on your skin and cares about causes that you care about?

[Biz2BizBuzz]

Brilliant- I love your message map and the story..I sincerely agree, that creating a strong Unique Elevator Pitch- is one of your greatest business strengths and marketing strategies.

It is my pleasure to share a complimentary workbook on how to create your USP-Elevator Pitch right from my site: Unique Elevator Pitch.com

Warmest regards,

Nomiki

[Dan Hammonds]

Brilliant. I've always had a tendency to be too verbose, so it helps to find more concise ways to convey my key points.

[Zamong Kor]

And it took you 4:35 i.e. 275 seconds to explain??

[Rick CL]

The guys point is correct. If I entered that store and heard his pitch, I'd have a positive feeling and then checkout the soap and obviously realize its nice and good on my skin, like most natural soaps are. If I walked in and he started "Hi, all of our soaps are great on your skin and hypo-allergenic, and we care about your causes" id take it as a standard sales pitch, because even a 99cent bar of soap at walmart is expected not to freak my skin out. Version 1 is entertaining, v2 is sales copy.

[Steven Graham]

Perfect point pazmanpro. You've nailed it.

[ionicstormus]

This was really very helpful. Thank you.

[Winnie Quinn]

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[iwasborntobefly]

nowadays, a company's professed values are incredibly important. there are companies i don't shop with because their values are not in line with mine. on some level, i think your sales training is outdated. if you look at companies like whole foods, lush, etc. their customer is as concerned about the impact of a product on them as they are the world. if you go into wf, you'll see campaigns/products for buying fair trade products and helping others globally. it's not purely about the product.

[Maksim W.]

I disagree. If you want to sell something your produkt needs to have a personality. "Easy on your skin" tells you every 0.5$ soap.

[Karl Morrison]

I don't know about where you are from, but where I am from, people actually think about the enviroment.