AUSTRALIAN CAR INSURANCE COMMERCIAL

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Uploaded by on Jun 6, 2010

http://danoday.com/5step When ad copywriting commercials for insurance, sell the RESULTS. This Australian advertisement fails the test, as explained by TV & radio advertising expert Dan O'Day.

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  • I actually got it right away.

    But, I'm an audiophile. Maybe that helped me connect the images with the voice over. Or, you know, it could just be paying more attention than the average person might spend on a commercial. I see your point though.

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