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The Rock Version 2: The New NBC Package by Stephen Arnold Music

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Uploaded by on Jul 6, 2009

"From the world's leader in Sonic Branding, an NBC package that sets a new standard:

The Rock, from Stephen Arnold Music, has re-launched with a profusion of new material to meet today's challenges for producing and promoting local news on an NBC station. Simply put, THE ROCK Version 2 is an expansive and contemporary interpretation of the sound that sets the NBC network apart.

Using distinct and even unexpected instrumentation to express the globally known 3-note NBC logo, this powerful music package offers a toolbox of sonic elements to meet the constantly changing cross-platform demands of today's broadcast news: cell phone ring-tones, weather sounders and multi-expressive stinger elements, in addition to bundles of news opens, bumpers, teases and promotional themes.

Version 2 adds 10 new themes and more than 600 cuts, bringing the package to a total of 25 themes and over 1400 cuts."

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  • thanks so muuch im using this for a school project!

  • Can we expect a Rock V3 this July?

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All Comments (20)

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  • love the cut that's in the Newschannel 9 open.

  • @nepaMediaNut That'd be nice!

  • This is excellent, love the WNBC open!

  • @SilentDrifter03 HE WAS AT AUSTIN NEWS BEFORE CW6 PROBABILYTHAT WAS THE OPENING WHEN HE WAS THERE

  • Okay, Marcus Bayler is not real. To prove it, look at San Diego 6 The CW opening, and see Marc Bailey.

  • Is this real? Because I recognize an anchor, and the background in a montage that's used in a San Diego news market.

  • I agree very nice graphics

  • Whose in-house? NBC or Stephen Arnold

    ? Aren't they willing to sell?

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