The Uniform Project
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Uploaded by DailyCandyVideo on Jul 6, 2009
If wearing the same outfit three — okay, five — days in a row is wrong, we dont want to be right.
But 365 days in a row? There isnt a European shower strong enough for that.
Fortunately, Sheena Matheiken, the genius behind The Uniform Project, has seven copies of the cotton black dress shes wearing every single day for a year — all in an effort to raise money for Indian school children living in slums.
We recently caught up with her to find out what its like slipping into the same thing every day, how she lands her amazing accessories, and if things ever get, um, smelly (turns out they dont).
Matheiken left us feeling pretty inspired, and we hope youll feel the same after watching the video.
Over and over and over again.
For more information or to make a donation, go to theuniformproject.com.
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i personally like to diverse in clothing so i'm wearing ALL the clothes in the closet. but i cut the shopping to a minimum. i'm waiting for a device to break and THEN buy a new one. i've also stopped buying products i don't NEED.
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love it! noble and stylish! perfect!
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The Idea
Starting May 2009, I have pledged to wear one dress for one year as an exercise in sustainable fashion. Heres how it works: There are 7 identical dresses, one for each day of the week
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wow this is so amazing ..i really love how she was so creative with that one dress and had the guts to do it... i saw all the different style of dress she wore everyday for the full year and its just awesome how she brought that one simple black dress to life.
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she`s cute, but i don t give a damn about recycling.
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Amazing fashion sense!!! I loooove the idea and love the looks.
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Awesome! <3 It's a great idea. Hopefully it turns out great.
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This is the coolest project ever. It's amazing how she reinvents this dress everyday for a whole year. And it's for such a great cause.
amazing!
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OMG that is kool but i have a question... i looked at some of the poics and 1 pic it is a v nex but the other side has a red out line... is it really the same dress??? or does she sew things on 2 it?? try 2 awnser it
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she's a fashion goddess.
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she's genius and very kind
asarabiya 2 years ago 6
I check the web page everyday, and each day I smile. Thank you for being both creative and socially conscious.
LaurNashB 2 years ago 3