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Reading is Fundamental: Book People Unite

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Published on Apr 23, 2012

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Today Reading Is Fundamental (RIF), the largest children's literacy nonprofit in the country, is launching "Book People Unite," a bold awareness campaign to focus a spotlight on children's literacy nationwide. The campaign, anchored by a new Public Service Announcement (PSA) with beloved book characters and a star-studded soundtrack, aims to spark a movement to put books in the hands of children who need them most. The PSA is a collaboration among RIF, the Library of Congress and the Ad Council and was created by Mother New York.

Advertising Agency: Mother, New York, USA

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