Levi's "Trademark" 1977
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A CLASSIC!!!
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Ken Nordine's voiceover plus the trippy imagery and the ambient music... HNNNNNNNNNGH. So much awesome.
8 months ago 2
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Gnarly,dude.
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For the era, I'll bet the faceless people not wearing Levi's were walking like a bunch of stiffs because they're wearing Toughskins.
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Right on Kimbo! I did'nt think I would ever see this again. Thanks for posting it! Especially since you're skateboarding in it!
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And they really worked. Ah, back in the day.
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Whenever I see this ad, I also remember Dynamite magazine and how sometimes cereal boxes would have 45 rpm records on the boxes.
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We would work months coming up with psychedelic effects, and a lot of the time they would be mistakes, but look better than what we planned! Long hours on the camera but then we'd watch this stuff on a moviola and be blown away!
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No CGI here! All hand-rotoscoped, hand-animated and early analog "motion control" to layer different actors on a blue screen. Opticals were so bad they had to shoot back-lit "glows" on animation stands to hide the matte lines! Ahh, the good ol' days!
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Was I just brainwashed?
TheGreatJohnCrawf 3 years ago 14
This commercial was groundbreaking stuff back then. You can see the 70s still had some of the psychedelic influence of the 60s but they were using it more creatively with newer technology. Levi's was known for its cutting edge commercials back then.
emulb2001 2 years ago 7