Honda's Let It Shine ad: The Making Of

Weiden + Kennedy's Amsterdam office created Let It Shine - a commercial in which a bank of Honda cars arranged in a grid, use their headlights as pixels to create an animated sequence. Here's how they did it.

Category:

Film & Animation

Tags:

• Honda
• Let It Shine
• commercial
• headlights
• animation
• Weiden + Kennedy
• Erik van Wyk

[fervidmuse]

It's like a giant lite-brite! Beautiful. Honda always balances aesthetics, engineering, environmental responsibility and adds a touch of soul to make a great product (and great ads -> be sure to check out the Honda Accord ad from a few years back.)

[umageddon]

plants love carbon dioxide...

[aniflannagan]

Yeah- great success with the perspective- that would have been tricky.

[15elliotjohnson15]

I remember the top gear episode where they compared the emmisions from the Eco Friendly Honda Civic and BMW M3 and there was a miniscule amout of difference between them.

But Great Ad.

[knockmed0wn]

screw the debate on how eco-friendly this ad is, it's fucking cool!

[duscn1]

so its real

all the cars in the advert and thier headlights all did that!!!

????

[rockyPants4000]

Yes, I guess you are correct. Why people would even bother to vote down my previous statements is a mystery. Are they saying that it's not the truth? Because it is, i've worked in the industry for nearly three decades. Are they just defending a creative concept? Why? They're not personally involved, so is it some kind of fan worship. Not worth my time to figure it out. Good luck with your fantasy world, all...

[rockyPants4000]

Carbon credits are a scam, and should be avoided. Read up on it.

As far as saving money by grouping shipments and people, so what? I'm sure they didn't take a train to/from the location, so trucks, cars and buses were still used to make something that could have been made with a location local to the agency and green screen post technology.

These old school ad concepts for production really just need to go away.

[koookeee]

The greatest lie is that hybrid is good for nature. because, of course, it is only slightly less bad at best.

[koookeee]

Youre damn right. But youtube is a bad place for the truth. Come to think of it, there are few and far between.

[jackkrap]

This was shot by a professional ad agency, not by Honda.

[Unsquaro]

that ruins the whole idea and precious-ness of it.. and what would that say about the company? i thought it was rather impressive to pull of something like that.

it's the the way you see it.