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晶華酒店的品牌之路

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Uploaded by on Oct 15, 2007

更多天下影音: http://www.cw.com.tw/media/
台灣服務業這幾年成長快速,佔台灣GDP七成以上。
飯店業營收規模最大、國內最賺錢的晶華酒店,除了專注本業之外,近年來更透過異業合作,拓展餐飲版圖。「天下雜誌」特別邀請晶華酒店董事長潘思亮和政大教授于卓民,對談解­析晶華用哪三種模式搶攻上中下客層?為何人和名聲是未來策略?

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