DBA Inclusive Design Challenge 2009 - bwa-design.co.uk

bwa was a runner-up in the 2009 DBA Inclusive Design Challenge Awards. The theme for this year's competition, a collaboration between the DBA and Royal College of Art, Helen Hamlyn Centre was 'Addressing the issues of people with Sedentary lifestyles'.

bwa's concept 'Get up and Grow' is a dynamic campaign to encourage teenagers and elderly people to get together and to grow food through a national network of community gardening projects based at care homes.

What the judges thought...

'A wonderful inter-generational and behaviourally focussed idea founded on robust research... the word "garden" is an anagram of "danger" yet the team has turned that on its head and transformed it into a place for mutual discovery.'

Category:

Nonprofits & Activism