Escape from Diab

Deejay, an athletic inner city kid, accidentally tumbles into an abandoned building and through its rotting floor. When he awakes, he finds himself in Diab, a nightmare city where people eat nothing but junk food.

Escape from Diab is a serious videogame adventure in healthy eating and exercise. The project is a production of Archimage, Inc in collaboration with the Children's Nutritional Research Center of Houston's Baylor College of Medicine on the project.

Escape From Diab is a video game adventure of healthy eating and exercise funded by the National Institutes of Diabetes and Digestive and Kidney Diseases of the National Institutes of Health (grant number Dk066724). Results from a Baylor College of Medicine clinical trial showed that children who played Escape From Diab increased their fruit and vegetable intake by a full serving a day and were more physically active than those that visiting traditional kid health websites. This is as large an increase in fruit and vegetable intake as appears in the dietary change intervention literature.

The rising tide of childhood obesity has been linked to type II diabetes, a looming crisis that is reaching epidemic proportions. The Centers for Disease Control and Prevention predicts one third of Americans born after 2000 will be diabetic in their lifetime. Unlike type I diabetes, which is a result of mostly genetic factors, type II diabetes is primarily associated with diet and physical activity behavior. Diabetes is already the countrys leading cause of new blindness and kidney failure. It is also the nations sixth leading cause of death.

The game's rich, immersive, role-playing puts teenagers inside a story that blends action and adventure with evidence-based behavior modification theory. Archimage develops serious video games played on the Web, PCs, handhelds and Nintendos Gamecube. The 27-year-old visual design studio has won over 40 international awards for everything from architectural building projects to broadcast television commercials, computer imagery and print graphics. Clients include Time Warner Communications, Knowledge Adventure, Ziff- Davis and IBM. The firm has also worked on projects for The Walt Disney Company and Nintendo.

Category:

Entertainment

Tags:

• serous
• video
• game
• diabetes
• obesity
• archimage

[3nimrod3]

Great job...

[darthpocky]

that's awesome, to really get people aware of the dangers. It's a shame that real life is much like this video.

[jitb37]

That music is tight!!!