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Increase Sales, Non Rational Inputs in Decision Making - The USM Group

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Uploaded by on Sep 29, 2011

People are not aware how important non-rational inputs are in the decision making process. They concentrate on rational persuasion and do not understand why customers may choose another product or solution.

We all use non-rational inputs in our decision process and the most successful companies use these to differentiate their products and solutions.

Learn more about The USM Groups management consultancy services at:
http://www.theusmgroup.com

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