Emerald City Design - Guiness Smooth

Smoothness.

A fluid rhythm of urban life, the movement cool, the world passing nonchalantly by - this Guiness spot for African audience was entirely constructed in the 2d animation program Aftereffects and finessed in Shake.

A jigsaw puzzle of matte paintings layered in 2d space gives a slightly odd illusion of depth in a world that glides detachedly past the imperturbable, cruising characters.


Agency. Saatchi & Saatchi / Director Richard Gibson.
Production Co. Luscious International / Digital Production. Emerald City.

www.emeraldcitydesign.com

Category:

Film & Animation

Tags:

• Animation
• Post Production
• VFX
• Visual Effects
• Art Direction
• 3D
• Design
• Emerald City Design
• Commercial
• Spot
• Advertising
• Company
• Art