Coca-Cola's Happiness Factory - Jeff Gomez - Starlightrunner - Case Study

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Uploaded by on Mar 14, 2010

Transmedia storytelling expert Jeff Gomez, will deliver a case study on Coca Colas Happiness Factory, demonstrating how an entertainment IP can successfully be distributed and monetized across multiple platforms. Gomez works on some of the biggest entertainment franchises including Disneys Pirates of the Caribbean, and Hasbros Transformers.

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  • boring video about the squandering of money for a project that made no difference to Coke's sales.

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