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Uploaded on Jul 27, 2011
The Safaricom Foundation and KCB Foundation is leading a coalition of corporate Kenya and media in launching a massive fund-raising effort aimed at reversing the suffering of an estimated 3.5 million Kenyans faced with starvation. Dubbed KENYANS for KENYA and intended to raise over Sh500 million, in four weeks. The initiative brings together a number of organizations among them Safaricom Foundation, KCB Foundation and the country's leading media houses operating under the umbrella of the Media Owners Association (MOA). The effort will be administered by relief agency Kenya Red Cross Society.