How to make the most of QR Codes - Print Week

How the print industry can help businesses make the most of QR Codes. Also just think everlasting print. Scary thought but with QR codes and a bit of lateral thinking it's possible.
By working with the right people a traditional printer can add a huge amount of value to their service not least of which the ability to track the performance and change the content of marketing campaigns. You can also show which campaigns are working the best by tracking individual codes.
For example what if you have a campaign that is running in two different places? You can compare the scans and downloads and see which is more effective or change the content to make it more relative for the end user.
Plus think about working in partnerships.

Category:

Science & Technology

Tags:

• QR
• code
• print
• marketing
• compare
• scans
• reporting
• results
• campaign
• poster
• news
• magazine
• brochure
• partnerships
• everlasting