BSI: Teradata Case of the Retail Tweeters

Brizio Fashion doesn't know what to make of social media. In the Case of the Retail Tweeters, the BSI investigators illustrate how to use email/blog/tweet analytics to improve pricing and inventory decisions on new production introductions ("hot and cold buzz" experiments). They also monitor the impact of fashion influencers via social network graph analytics to better calibrate marketing spend.

For an in-depth look at the case, check out this PowerPoint: http://www.slideshare.net/teradata/how-we-did-it-case-of-the-retail-tweeters/

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Category:

Entertainment

Tags:

• Teradata
• bsi
• retail
• attensity
• tableau