Episode 1: Brand Dilemma, Digital Solution

The Digital Decision Series

The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog featuring leading experts and an in depth look at the massive paradigm shift happening across every media channel today. Our goal is to harness the collective power and wisdom of a myriad of disciplines through interviews with working professionals, in a variety of media related industries, in an effort to find some answers and gain a better understanding about exactly what these new communication tools mean for business, entertainment, branding, and marketing.

Well cover content, metrics, social media, gaming, technology and multi-platform distribution and how the new 360 or Transmedia storytelling maxims are applicable to every business sector looking to reach out and engage people with a compelling, relevant and entertaining message. Our thought leaders come from a variety of backgrounds: from marketing to music, television to gaming. Collectively, they will unfold the story of the great media paradigm shift and suggest ways in which we can all approach communication in business, education, and entertainment more effectively in the digital space and beyond. In the end, we hope this series sheds some light on the amazing opportunities presented and offers some solutions that have a positive impact on your engagement in the digital landscape.

Category:

Education

Tags:

• Suzanne Diamond
• Joe Digital
• Tim Mosher
• Junkyard
• Jason Feinberg
• OTMG
• music
• marketing
• branding
• Zach Jordan
• 360
• Transmedia
• story
• storytelling
• television
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• social media
• Twitter
• social marketing
• technology
• gaming
• tv shows
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• research
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