Published on Mar 20, 2014
Play it, Like it, Share it. If this video reaches 50,000 VIEWS by April 10th we'll donate a computer lab to the kids Annmarie supports. (The goal was met in time. Watch the giveback here http://youtu.be/R4x9r4zyc-Y)
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Special thanks to the Make Life Better Foundation. The production of this video was made possible because the foundation believes in Annmarie and GoBoka Play. Find out more here http://www.unicity.com/usa/company/ma...
GoBoka Play defines social currency:
Social currency is the notion that in this day and age, your influence across your social media platforms is more valuable than a one-time personal monetary donation.
We want to empower YouTube viewers to be a part of something bigger, and something they believe in too. But not all of us have the means to make large donations to causes we are passionate about.
But if we rally together and Play It Forward, the genuine exposure we create will attract companies who believe in our cause too, companies who do have the means to donate sums that can make a real difference to people who need it most.
This all sounds good, but how then do we get these sponsors to care?
If we can change the way people look at social currency, perhaps we can also change the way big corporations look at "charitable donations."
What if we could create a culture where everyone wins? Meaningful causes gain YouTube exposure, exposure is measured by views, and views justify advertising budgets from major corporations. Before you know it, rather than spending thirty thousand dollars on a high-end ad campaign via network television, the corporations are reallocating budgets to produce a YouTube video for a third of the cost, with the ability to reach more people.
Who is Annmarie Richards?
Annmarie Richards is a Jamaican woman who has raised 32 children, but not before she came from a broken home, in a struggling community herself. She experienced first-hand what it feels like to be a forgotten victim of Jamaica's painful economic situation. She has since devoted her life to finding homeless children, raising them as her own, and giving them new opportunities.
It's her goal to take children off the streets and integrate them into school systems, giving them a foundation to build a wonderful life.
Annmarie has helped numerous people turn their lives around. She has provided a home to women stuck in prostitution circles, drug addicts, and others. She not only takes troubled people off the streets, but she also helps them thrive in society!
Thank you for letting us tell your story Annmarie, we love you!
You can help support Annmarie and her cause of the Jamaican people by sharing this video with everyone you know! Help play it forward for Annmarie. Play it, Like it, Share it!
Film by Matthew Butler, Joel Robbins, Jenny Ljung
Cameras used: Sony FS700 and Canon 5D Mark III
Lenses used: Canon 16-35MM, Canon 24-105MM, and Canon 70-200MM.
Edited by Matthew Butler using Adobe Premiere Pro CC.
Music by Alec Jay. Song title: Annmarie
Email Alec for music composition at email@example.com
Special thanks to our 2nd camera operator Aaron Sorenson. Check out his YouTube channel https://www.youtube.com/user/aaronsbot
Watch the behind the scenes making of this video here https://www.youtube.com/watch?v=MM_ci...
For business inquiries contact GoBoka Play at firstname.lastname@example.org
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