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Coca-Cola Exec Shares Marketing Tips w/ Kodak: Wants Partnerships, Greater Value

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Uploaded by on Dec 16, 2010

Scott McCune, VP, Global Partnerships & Experiential Marketing for The Coca-Cola Company shares his thoughts on change and innovation in marketing. McCune attended Ad Age's Media Evolved Conference in New York and shared his expertise for Kodak's "We Want Change" campaign -- a conversation with marketers, publishers and printers. For more, please visit
http://kodak.com/go/WeWantChange

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