Andy Lark, CMOO at CBA, on 'Commonwealth Bank Ideabank' [Interview]

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Uploaded by on Nov 11, 2011

This is a short extract of my 30mn video with Andy Lark, Chief Marketing and Online Officer at Commonwealth Bank, shot in Sydney on 25 October 2011.

We talked about Voice of the Customer and Idea generation 'a la Dell's Ideastorm'.

I invite you to find more background info and links directly on Visible Banking: http://bit.ly/tARCYr.

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