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Uploaded by on Jun 29, 2009

http://www.22squared.com Meet Dave, an average guy who is looking for a "blank". Watch the development of Dave's relationship with a brand and witness how the relationship between brands and consumers has changed. See why we must STOP 'marketing' and start engaging with consumers to build brand advocates

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  • Nice, but #StopUsingConsumer

  • Where can I get one of these Blanks?

  • Clever way of using my last name!

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