World leading life sciences company Millipore operates a complex business model across various industry sectors. When it comes to managing its customers, process simplification and a structured approach are paramount. Salesforce.com provides Millipore with a single platform for all of its customer-related activities, including campaigns, leads, opportunities, reporting and dashboards. Excellent workflows drive leads through the sales funnel so that sales teams never need to look at another platform everything takes place within salesforce.com. Millipore talks about how the success of its pre-sales operation has prompted them to integrate post-sales activities into Salesforce CRM.
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