Pat Ryan - If they Dont Buy your Ad, they Wont Buy your Car

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Uploaded by on Mar 15, 2010

Drive volume with strong profit through value-based selling

Has the Internet turned pre-owned vehicles into a commodity and permanently lowered profit per vehicle? Many dealers have responded to the Internet by continually lowering price and permanently reducing their gross profit potential. Given the challenges of today's new car market successful dealerships need strong pre-owned profitability to justify their investments in the dealership and its facilities. Learn how replacing price-based selling with value-based selling can enable your dealership to drive strong volumes with strong profits.

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