Oil of Olay - Brand Repositioning Plan

This is a final year university project for the Strategic Communication and Advertising Planning (SCAP) module at Manchester Metropolitan University (MMU) for the Advertising and Brand Management Degree.

The video includes representing the Brand Identity, products new positioning, identifying the target audience and marketing segments and demonstrating the campaign themes.

The group that created this achieved top of the class with a 1st class mark of 86%.
Groups members included:

Fay Dixon (06130259) - http://uk.linkedin.com/in/faydixon / http://twitter.com/faydixon
Jess Kahlke (06385971)
Laurie Peacock (06396486)
Elizabeth Croft (06341415)

Category:

Education

Tags:

• scap final
• marketing communications
• advertising planning
• brand
• refresh
• repositioning
• strategic communication
• media
• campaign
• mmu
• business school
• brand management
• oil of olay
• olay
• fay dixon
• http://twitter.com/faydixon