Zimmerman & Lane Bryant: "Not what Mom had in Mind"

It started as a commercial. It became a conversation about sex appeal, body image and that damn red bra. This is the story about how, together, Zimmerman Advertising and Lane Bryant provided the catalyst for a social upheaval.

Category:

People & Blogs

Tags:

• Zimmerman Advertising
• Lane Bryant
• branding
• fashion
• women
• retail
• advertising
• AME Awards
• Brandweek
• sexism
• sizeism

[Striker2054]

She's hot as hell. Finally, models that don't look like they're starving to death.

[ArwenLeFey1978]

I was actually working at Lane Bryant when this happened. We said then "wait don't they show Victoria Secret's ads?" I also remember small women (and by small like size 4/6 women) coming in wanting that underwear and having to say "I'm sorry we don't carry your size" they were very sweet beautiful women but I can honestly say it did feel a little good after hearing that for many years. I was always thin in HS. Health issues not too many hamburgers made me game weight.

[McKrip1994]

Yeah, I got a boner.

[phoenixILharabec]

@kalijasin I see someone put you answer with spam label, this is sad because you really write smart thing. I em sorry for that. Sadly BBW community is full of jerks and they all believe thee have duty and monopole and might to act like white knights everywhere and anytime thee see fit. And like we know from human history "Might make right" :(

So seriously i hope you will not have any real problem because of that.

Have nice day

[phoenixILharabec]

@kalijasin I see.Was just curios :D At las you made definitely clear that you are decent being who reason not just write random words. It is easier for fat people to blame then fatness on everything else but their or laziness.I have nothing against fat people, someone is short some is tale. I even will be first to agree that fat girls can be good looking, some of em. But fat is fat nothing more nothing les. There is difference between Lane Bryant and Dona Simpson. have nice day

[kalijasin]

@phoenixILharabec To point out ArwenLeFey1978's statements are false.

[phoenixILharabec]

@kalijasin Question of curiosity I have, what is point of this add of your? Now seriously what did you mean by that, of coarse if it is not bother to tell, otherwise have nice day :)

[ArthurAllblack]

I like to call the sexiest of curvy girls "Double Black Diamonds", cause you need a whole lot of experience to take on those dangerous curves!

[cpufightclub]

The downside to this video is that it ends.