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VizTip: How to use an empathy map to understand your target market

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Uploaded by on May 10, 2011

For more information, visit www.jeannelking.com

Have you ever wanted to understand who your target market is? Have you ever needed to get into the head of the end-user for your product or service? Watch this video to learn how to use an empathy map to understand your target market! As a graphic facilitator, I use this fun and easy visual tool A LOT for helping my clients really get into the head of their target market!

Make your next marketing or planning meeting a visual one...and let me know how it goes!



SEO Key Words:
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Empathy map
Target market
End user
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Jeannel King
Big Picture Solutions
VizTip

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  • Thank you Jeannel,

    Great explanation of the empathy map ... and right in time for my next facilitation.

    Success and best wishes,

    Paul (Vienna / Austria)

  • @Gedankenarchitekt Thanks, Paul! Glad it's helpful...and let me know how it goes when you use it! Thought architect...very cool! -Jeannel

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  • Thanks, doped! :^) Let me know how you use it!

  • AWESOME information!!!!!!!!

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