Microprocessor Marketing Wars

[Recorded November 20, 2009]
Ever since the launch of the 4004 microprocessor in 1971, AMD, IBM, Intel, MIPS, Motorola, National, Sun, Texas Instruments, Zilog and many other major corporations have fought epic marketing wars to establish their chips as the engines of choice for multiple generations of computers.

There were battles over technical specifications, performance benchmarks, software architectures, RISC, 32 bits, and much more. Over the years, the fight shifted from one for hardware design engineers hearts and minds to a battle for those of the computer companies CEOs', and ultimately, for those of the consumers themselves. This combative environment drove the evolution of spec-based to brand-based microprocessor marketing.

This panel discussion focuses on how the marketing of microprocessors changed as the semiconductor industry grew at unprecedented rates during the 1970s thru the 1990s. Learn about the events and the decisions that shaped the both the semiconductor and computing industries. Wonder at how annual chip marketing budgets ballooned from $100,000 to over $1Billion in less than 20 years.

The panelists and moderator for this session were all protagonists in these microprocessor marketing wars at three of the major players: AMD, Intel and Motorola. - Jack Browne: Hi End Microprocessor Marketing Manager, Motorola, 1981-1992
- Dave House: Intel SVP - General Mgr, Microprocessor business, 1978-81, 1982-91
- Claude Leglise: Intel 8086-8088-286-386-486 Marketing Manager, 1982-1990
- Melissa Rey: Intel Senior Marketing Communications Manager, Intel X86 (8086 
through the 386) communication programs. 1978-1988
- Moderated by David Laws: AMD (1975-1986) VP, Business Development

Major funding for the CHM Salute to the Semiconductor program is generously provided by Gordon and Betty Moore Foundation and Intel Corporation.

Category:

Science & Technology

[jamesjan]

been a proponent of AMD for a long time but right NOW the top dog sadly not AMD.

They lost the crown the moment Intel released the Core 2 series and now the i7 series.

Phenom II & Athlon II is holding their own from a price/performance perspective but the crown of top performance is still in Intel's court.

Still using my trusty S939 A64 3000+ with Win7 Ultimate RC. :P

[M3n747]

@S0chan But can it run Crysis?

[socorrocleghorn]

Nice video you have,great info here,keep up the good work!



[lostinxlation]

@S0chan

All the marketing/sales/performance advantage that SPARC had in the late 80s and early 90s got screwed by Sun itself. How long did they take to tapeout and productize UltraSparc3 ? Now they can't develop the high-end CPUs and they had to collaborate with Fujitsu's SPARC64 series.

Frankly, Sun is the worst company when it comes to the engineeing.

[stmbaah]

that market was decided by Microsoft, Others are all secondary

[globefreelancer]

I enjoyed watching your video.

[tallandme13]

amd ftw =P

[S0chan]

AMD? Intel? Don't make me laugh, Sun is where it's at.

SPARC pwns all of you.

[highertoke420]

2.0ghz p4 1gb ram win7 home and 512mb ati x1650 graphics

i bet nobody can beat them specs

[111olbap]

That would have been true pre-2006. Intel is infinitely better at the moment and has infinitely better stuff on the horizon.