Hi-Genie Elevator Pitch

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Uploaded by on Dec 5, 2009

Introduction Squeez'E, Hi-Genie's innovative new product targeting children's oral hygiene.

Hi-Genie is a company which wants to make kids have fun when doing things they usually hate.

Our first product, Squeez'E, aims to make the process of oral hygiene more fun for kids through the use of an innovative tube design.

In order to dispense the paste, kids must first push down on the head of their favourite cartoon character. This novel feature will be integrated with a range of flavours, colours and toothbrushes in order to make brushing teeth more appealing to children.

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Science & Technology

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