Toyota IQ - Augmented Reality

For the promotion of the new Toyota IQ Inition created an interactive experience that engaged viewers.

To convey how much had been packed into the new IQ, an exploded view using over 200 separate parts of the IQ was animated, and in the end product, activated by rotating the card in front of the camera. To create the sensation of driving Inition set the directional tilting of the MagicSymbol card to enable the user to drive the IQ in a road setting that supports the dynamic visuals of Toyota's new IQ campaign.

Category:

Film & Animation

Tags:

• toyota
• iq
• 3d
• ar
• augmented reality
• inition