Tony Hsieh of Zappos @ PerfectBusiness Summit - Customer Loyalty and Positive Business Cultures

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Tony Hsieh of Zappos speaks to Jason Nazar of Docstoc about creating a positive culture within your business while building customer loyalty with unconventional business practices. Other topics include his recent book, "Delivering Happiness" and poker strategies.

How important is humility in business? According to Tony, it's non-negotiable. In this interview he describes the interview process at Zappos, and how being rude to the shuttle driver will destroy a candidate's chances at a job.

How long should your customer service phone calls last? At Zappos, they can last as long as 7 hours if the customer wants to keep talking.

Filmed at the PerfectBusiness Summit 2010 at the Palms Casino and Resort.

Category:

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[icizzler]

Very cool interview.  What a down to earth guy. Refreshing to see in today's world.

[besnaulsoul]

interviewer = genius....he knew his own annoying attempts to be friendly would glorify the awesome tony hsieh all the more. genius

[megastarmedia]

amazing business man and marketer. pure genius.

[p3ngwin]

very good video interview with great guest, marred slightly by terrible interviewer.

how many times did he ask a question, then almost immediately interrupt the answer 2 seconds later?

very annoying to watch and disruptive for the guest.