Upload

Loading icon Loading...

This video is unavailable.

Decisions, decisions... and how to frame them by Dr Pete Lunn.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like IxDA Dublin's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike IxDA Dublin's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add IxDA Dublin's video to your playlist.

Uploaded on Nov 23, 2010

http://www.amazon.co.uk/gp/product/04...

Designers are choice architects: they create the environments within which our decisions are made. The growing fields of behavioural economics and decision science provide empirical foundations on which to build better choice architecture. The findings show that our decisions are systematically influenced by how they are framed. We change our decisions according to default options, levels of risk and uncertainty, relative comparisons, the potential for losses, cognitive costs, timing of rewards and social norms. By understanding these core principles of human decision-making, designers can create choice architecture that improves our decisions and, consequently, our wellbeing.

Filmed by Peter Thomson.
Edited by Ben Arent.

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

The interactive transcript could not be loaded.

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Loading...
Working...
to add this to Watch Later

Add to